Facebook Ads Measurement

How do Advertisers manage and optimize their ads campaigns?

How well do they understand their data?
How much to they trust Facebook data?
What data do they rely on most to understand campaign performance?
How do they know if their campaigns are successful or not?
What actions do they take based on their data?


“If the Ads team does ‘God’s Work’ then Ads Measurement does 'The God’s work of God’s work.’” — Sheryl Sandberg